As storytellers, it is our job to take our readers on an emotional journey. To help them forget about the here and now and to bring them somewhere else, to help them be someone else, even if only for a little while. One of the best ways to do that is to be sure that you've structured your story properly so it can take advantage of the expectations your readers bring along with them. This talk will focus on how to structure your story for maximum emotional impact on your audience, which in turn can turn them from casual readers into lifelong fans.
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